PICWA, a well-established New Zealand-based recruitment brand with offices in India and Australia, sought to revamp their user interface and user experience for both their mobile app and back-end portal. Already equipped with a solid recruitment portal, the company needed to enhance the UI to improve usability and align with user expectations, all while staying true to their established brand guidelines.
PICWA had a well-maintained recruitment back-end portal that required new UI screens tailored to user perspectives. The challenge was to create fresh designs for both the mobile application and desktop portal while maintaining brand consistency. Adding graphical elements and creating new icons within the constraints of an existing brand guideline posed additional difficulties, especially in ensuring a seamless user experience.
We approached this project by designing the UI and UX of the mobile application with careful attention to detail. The designs were developed according to the client’s specifications and aligned with their branding, receiving quick approval after a few minor revisions. Beyond the mobile app, we also contributed to the additional UI and UX designs for their back-end desktop portal. Despite the challenges of working within a predefined brand structure, we managed to incorporate creative iconography and graphical enhancements that complemented their established brand identity.
The process began with a clear understanding of the client’s requirements, as outlined in their provided documents. We first mapped out the user flow on paper to ensure that the overall structure was solid. Once the flow was approved, we proceeded to design the UI screens, carefully presenting each stage for feedback. For the mobile app, the designs were created to enhance the user journey while staying true to the existing brand limitations. We delivered designs with consistent graphical touches, ensuring brand coherence across all platforms. The desktop portal design focused on user-centric modifications that improved functionality and visual appeal.
The mobile app UI and additional desktop portal designs were successfully completed and met the client’s expectations. The revamped UI improved the overall user experience, making the system more intuitive and accessible. The client was impressed with how seamlessly we integrated new designs while staying within the brand’s boundaries. Our attention to graphical details, particularly the creation of icons and other visual elements, played a significant role in elevating the project’s final outcome.
Working with this team has been a seamless process. The mobile app UI and desktop portal updates were executed with precision, and the designs were perfectly in line with our brand guidelines. We appreciated their creativity, especially in working within the limitations we had set. The flow of the UI was clear, and their approach to mapping out the user journey before starting design was professional and effective. We’re extremely satisfied with the final result.
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