City Liquor Store, an extension of a well-known pizza shop in Leduc, Alberta, was looking to establish itself as a premier wine and beer store in the local community. The client’s vision was clear—create a unique brand identity that would resonate with their target audience and seamlessly integrate across various marketing platforms.
The challenge was to develop a brand that would stand out in a competitive market while maintaining an approachable and easily recognizable identity. The client needed a logo that captured the essence of their new venture in a single glance, along with cohesive business cards, flyers, outdoor banners, and social media graphics to introduce the new store effectively within the community.
We provided a wide range of creative logo concepts, from illustrative to typographical designs, ensuring the client had strong options to choose from. After selecting a beer glass-themed logo with a touch of typography, we worked on building a complete visual identity for the brand. Beyond the logo, the next major task was creating a two-page flyer that would convey their product offerings, promotions, and branding all in a limited A4 format.
Once the logo was finalized, we focused on ensuring brand consistency across all marketing collateral. The two-page flyer was a critical element, designed using the client’s own photo shoots of beers, wines, and whiskey. Despite the challenge of fitting all content and images within the A4 constraint, we managed to create an attractive and highly functional design that showcased their offerings. Next, personalized business cards for the team members were developed, keeping the design in line with the new brand. Outdoor banners and social media posts followed, echoing the visual style of the flyers and cards to maintain a uniform brand message across all platforms.
The launch of City Liquor Store was a local success. The logo became a key part of their identity, and the combination of cohesive branding across flyers, banners, and social media helped build a strong local presence. The community quickly embraced the new store, recognizing it as an extension of the pizza shop they already trusted.
We couldn’t be happier with how smoothly the entire process went. The logo and branding materials perfectly captured what we had envisioned, and the attention to detail in the flyers and banners really set us apart. Our customers immediately recognized us, and the designs created a lasting impression. The team was professional, creative, and timely—everything we needed to launch successfully.
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